NEW: Fruit-flavored MR.YU is here. Peach, Watermelon & Green Grape. Meet the lineup

Four new ways
to say 짠!

Korean soju with apple-pear wine for layered flavor and a touch of sweetness. 375 mL, made in Korea.

Four bottles.
Zero bad nights.

Fruit-forward, colorful and smooth. Three flavors at 12% plus Original at 16%, all in a 375 mL bottle made for sharing. Three more on the way →

Coming soon

Three new
flavors loading…

Strawberry, Lychee and Passion Fruit are on their way from Korea. Tap “Notify me” and you'll hear first.

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Three ways
to sip.

  1. 01

    The ice-cold shot

    Chill it hard. Pour for your friends, never yourself, and use two hands for elders. Then: 짠!

  2. 02

    Over ice

    Rocks glass, lots of ice, slow sips. Green Grape and Peach shine here.

  3. 03

    Mix it up: Classic Lemon Soju

    2 oz MR.YU Original, 4 oz lemon-lime soda and ½ oz fresh lemon juice over ice. Stir and top with a lemon wheel.

Ramen + soju: the official 2 a.m. pairing.

Three bottles of MR.YU Premium soju wearing their ADI 2022, ADI 2025 and New York World Wine & Spirits 2022 silver medals

MR.YU Premium · 20% ALC/VOL

The bottle that
started it all.

Handcrafted from 100% Korean rice grown in Jeollabuk-do and double distilled for the smoothest finish. No added preservatives, no artificial ingredients. Genuine to the last drop.

  • ADI 2022 & 2025: Silver & Best of Category, Asian Spirit
  • New York World Wine & Spirits Competition 2022: Silver
Explore MR.YU Premium →
Mr. Yu at a Korean restaurant with a bottle of MR.YU Premium Pallets of MR.YU Korean Soju master cases, 375 mL x 24 bottles

Our story

Honoring the past.
Embracing the party.

Mr. Yu spent decades as a Korean American in the wine and spirits industry before launching his own soju in 2022: authentic Korean soju, done right, at a fair price. MR.YU Premium went on to win ADI Best of Category in 2022 and 2025.

The flavored line keeps the same standard and turns up the fun. Bottled in Korea, made for every table you pull a chair up to.

Discover MR.YU Premium →

Find MR.YU
near you.

Already at 40+ stores and Korean restaurants across NYC, Long Island and Westchester.

See all 41 stores & restaurants →

For retailers & bars

Stock the full lineup

Order through our exclusive distributor, Affinity Brands
370 Atlantic Ave, Freeport, NY 11520
(516) 240-4889

MR.YU Premium · Award-winning Korean soju

Genuine to
the last drop.

Handcrafted from 100% Korean rice and double distilled for the smoothest finish. Born in Korea, made for the world.

20%ALC/VOL
375mL BOTTLE
100%KOREAN RICE
2×DISTILLED
Find a bottle
Three bottles of MR.YU Premium soju wearing their ADI 2022, ADI 2025 and New York World Wine & Spirits 2022 silver medals

The judges
agree.

Twice named Best of Category for Asian Spirit at the ADI International Spirits Competition.

2025
Silver · Best of Category
ADI International Spirits Competition, Asian Spirit
2022
Silver · Best of Category
ADI International Spirits Competition, Asian Spirit
2022
Silver
New York World Wine & Spirits Competition

Judges' notes · ADI International Spirits Competition

“Subtle herbal nose. Fresh and aromatic in a well balanced way.”
“Understated, clean rice personality. Balance and harmony from nose to palate.”
MR.YU Premium bottle, 20% ALC/VOL, 375 mL, standing on a mirror

Not your $5
green bottle.

100% Korean rice

Premium-grade rice from Korea's famed Jeollabuk-do province. No tapioca, no sweet-potato shortcut.

Double distilled

Distilled twice for a cleaner, smoother finish.

Nothing added

No added preservatives or artificial ingredients.

20% ALC/VOL

Full-strength character with a smooth, clean rice finish.

Neat & well chilledOn the rocks with a twist of limeWith Korean BBQ & ramen

Meet Mr. Yu

The new
anytime drink.

MR.YU was developed by Mr. Yu himself, after decades as a Korean American in the wine and spirits industry. His goal: bring authentic, premium Korean soju to American tables, done right and at a fair price. Work celebrations, family dinners, movie nights, a nightcap. Here's to Yu.

Mr. Yu smiling at a Korean restaurant with a bottle of MR.YU Premium

Where to find us

Grab a bottle.
41 spots & counting.

Wine & liquor stores and Korean restaurants across Manhattan, Brooklyn, Queens, Staten Island, Long Island and Westchester. Call ahead to check which MR.YU flavors are in stock.

For retailers, bars & restaurants

Don't see your spot?
Put MR.YU on the shelf.

Premium, Original and the full flavor lineup are available exclusively through our distributor, Affinity Brands.

Exclusive distributor

Affinity Brands

370 Atlantic Ave, Freeport, NY 11520
(516) 240-4889

Legal

Privacy Policy

Effective October 25, 2026

This Privacy Policy explains what information Yu & Soju Trading Company LLC ("MR.YU," "we," "us") collects when you visit mryusoju.com (the "Site"), how we use it, and the choices you have. The Site is intended only for people of legal drinking age (21 or older in the United States).

Information we collect

  • Information you give us. When you sign up for our emails, we collect your email address and your confirmation that you are 21 or older.
  • Age check preference. If you choose "Remember me" on our age check, your browser saves that choice on your own device so you are not asked again. We do not receive it.
  • Basic technical information. Like most websites, our hosting provider automatically logs standard information such as IP address, browser type, pages visited and the date and time of a visit, for security and to keep the Site running.

We do not knowingly collect information from anyone under 21. If you believe someone under 21 has given us their information, contact us and we will delete it.

How we use it

  • To send the emails you signed up for: new flavor news, recipes, events and offers.
  • To operate, secure and improve the Site.
  • To comply with the law and respond to lawful requests.

Who we share it with

We do not sell or rent your personal information. We share it only with service providers that help us run the Site and our emails, and only for those purposes:

  • Klaviyo, our email service, which stores your email address and sends our messages.
  • Our website hosting provider, which serves the Site and keeps its standard logs.

We may also disclose information if required by law, or as part of a merger, sale or transfer of our business.

Cookies

The Site does not use advertising or tracking cookies. If we add analytics or advertising tools in the future, we will update this policy first.

Your choices

  • Unsubscribe any time using the link at the bottom of any MR.YU email.
  • Access or delete your information by emailing us at hello@mryusoju.com. Depending on where you live, you may have additional rights under state privacy laws, and we will honor those requests as required.

Links to other sites

The Site links to other services, such as Instagram and Google Maps. Their own privacy policies apply when you use them.

Security

We use reasonable measures to protect your information, but no website or email service can be completely secure.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it last changed.

Contact us

Yu & Soju Trading Company LLC
Glen Cove, NY
hello@mryusoju.com

Legal

Terms of Use

Effective October 25, 2026

These Terms of Use govern your use of mryusoju.com (the "Site"), operated by Yu & Soju Trading Company LLC ("MR.YU," "we," "us"). By using the Site, you agree to these Terms. If you do not agree, please do not use the Site.

You must be 21 or older

The Site promotes alcoholic beverages and is intended only for people of legal drinking age (21 or older in the United States). By entering the Site you confirm that you are of legal drinking age where you live.

Drink responsibly

Please enjoy MR.YU responsibly. Never drink and drive. Do not drink if you are pregnant, taking medication that interacts with alcohol, or otherwise should not consume alcohol. Recipes and serving suggestions on the Site are for adults of legal drinking age.

No sales on this Site

We do not sell alcohol through the Site. MR.YU products are sold by licensed retailers, bars and restaurants. Store listings are provided for convenience; availability, flavors in stock and prices are set by each retailer and may change, so please contact the store before visiting.

Product information

We try to keep product details, including flavors, sizes, alcohol content and awards, accurate and up to date. Products shown as "Coming Soon" may change or may not become available in all markets.

Our content

The MR.YU name, logos, bottle and label designs, photos, videos and text on the Site belong to Yu & Soju Trading Company LLC or are used with permission. You may share links to the Site and our social posts, but you may not copy, modify or use our content or trademarks for commercial purposes without our written permission.

Email sign-ups

If you sign up for our emails, you agree to receive marketing messages from MR.YU. You can unsubscribe at any time. Our Privacy Policy explains how we handle your information.

Links to other sites

The Site links to third-party sites such as Instagram and Google Maps. We are not responsible for their content or practices.

Disclaimers

The Site is provided "as is" and "as available," without warranties of any kind, to the fullest extent permitted by law. We do not guarantee that the Site will always be available or error-free.

Limitation of liability

To the fullest extent permitted by law, MR.YU will not be liable for any indirect, incidental or consequential damages arising from your use of the Site.

Governing law

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-law rules.

Changes

We may update these Terms from time to time. Continued use of the Site after changes are posted means you accept the updated Terms.

Contact us

Yu & Soju Trading Company LLC
Glen Cove, NY
hello@mryusoju.com